What Is Content Marketing?

"Content is the soul of marketing - the present and future"

Every minute, there is a stride away from traditional marketing as it becomes less effective.  

Content marketing is a strategic marketing approach focused on the creation, distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience — which ultimately drives profitable customer action.

Rather than mere pitching the products and  services you offer,  you are providing relevant and useful content to your prospects and customers to help solve their issues.

Content marketing is used by leading brands. Research shows that majority of marketers use content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. 

Why? Because it works.

Specifically, there are three key benefits for enterprises utilizing content marketing:

1. Increased sales
2. Cost savings
3. Loyal customers 

Content is the soul of marketing - the present and future; the core of marketing.

Regardless of your tactics, content marketing is an inclusive entity in the process of marketing. Quality content cuts across all forms of marketing:

1. Social Media Marketing: Content marketing strategy comes before social media strategy.

2. Search Engine Optimization (SEO): Search engines reward businesses that publish quality and consistent content.

3. Public Relations (PR): Successful PR strategies address issues readers care about, not their businesses.

4. Pay Per Click (PPC): For PPC to work, you need great content behind it.

5. Inbound Marketing: Content is key to driving inbound traffic and leads.